MANIFESTO

Ten principles for designers who refuse to be replaced.

1. 01

   Refuse the brief. Demand the question.

2. 02

   Specific beats safe. Always.

3. 03

   Systems over screens. Screens over stickers.

4. 04

   If it doesn't ship, it didn't happen.

5. 05

   Make the trade-off visible before you make the trade-off.

6. 06

   Polarize on purpose. Pleasing everyone serves no one.

7. 07

   Read the room before you redesign it.

8. 08

   Receipts over reels.

9. 09

   Edit aggressively. Especially your own taste.

10. 010

    Be the designer founders call when the deck is on the table.